The home decor landscape in 2025 is witnessing a dynamic interplay between two distinct yet complementary styles: the vibrant "city glow" and the tranquil "cottage flow." These trends, showcased at major international design fairs in France and Germany, reflect a broader shift in consumer preferences towards personalization and self-expression in interior design.
The "city glow" trend is characterized by its exuberant urban flair, featuring highlighter-hued throw pillows, edgy surrealism, street art, and substantial Brutalist-style furniture. This aesthetic appeals particularly to younger generations who grew up with digital influences, embracing energetic colors and playful, almost toy-like designs. Brands like Oliver Gal exemplify this style with their Rococo Pop collection, which blends opulent 18th-century rococo elements with modern pop-art twists.
In contrast, the "cottage flow" trend offers a serene, nature-inspired aesthetic. This style features moss-toned wool throws, rustic wooden furniture, vintage textiles, and floral or animal motifs, reflecting a growing desire for simplicity and a connection with nature. The popularity of "French cottage decor" has surged, with searches for this style increasing over 26,000% compared to the previous year.
Experts suggest that blending elements from both "city glow" and "cottage flow" can create personalized and dynamic living spaces. Incorporating biophilic details and contrasting textures allows homeowners to express their unique style, combining urban sleekness with organic warmth. This fusion caters to a wide range of home decor preferences, from minimalist to coastal and autumnal vibes.
The emergence of these trends underscores a broader movement towards interiors that feel joyful and personal. Homeowners are increasingly embracing bold colors and eclectic designs, moving away from neutral palettes to create spaces that reflect their individuality. This shift is evident in various aspects of home decor, from furniture choices to wall coverings and accessories.
As these trends continue to evolve, retailers and designers are expected to offer a diverse range of decor options that cater to both bold urban and natural cottage aesthetics. This evolution in home decor reflects a cultural shift towards embracing creativity, sustainability, and personal expression in living spaces.
