The home decor landscape in 2025 is witnessing a dynamic interplay between two distinct yet complementary trends: "city glow" and "cottage flow." These styles offer homeowners a spectrum of choices, from vibrant urban energy to tranquil natural serenity.
"City glow" is characterized by its exuberant urban vibe, featuring highlighter-hued throw pillows, edgy surrealism, street art, and substantial, Brutalist-style furniture. This trend appeals particularly to younger generations who grew up with digital influences, embracing energetic colors and playful, almost toy-like designs. Interior designer Gretchen Rivera notes that this style resonates with those seeking creativity and self-expression, offering a loud and in-your-face aesthetic.
In contrast, "cottage flow" evokes a peaceful sanctuary, emphasizing textures that are in tune with nature. This style incorporates nubby woolen throws in mossy hues, softly burnished wooden tables, vintage quilts, and dishware. Gingham and garden florals, along with imagery of birds and woodland animals on textiles and wall coverings, further enhance the natural ambiance. Etsy's 2025 spring/summer trend report highlighted a significant increase in searches for "French cottage decor," indicating a growing preference for this serene aesthetic.
The appeal of "cottage flow" is also linked to a desire for a slower pace of life, moving away from the fast-paced "hustle culture." Designers like Kathy Kuo observe that this trend reflects a movement toward grounded, tranquil spaces, allowing individuals to embrace simpler, more nature-adjacent aspects of life.
Combining elements from both "city glow" and "cottage flow" can result in personalized and dynamic living spaces. Integrating biophilic details and contrasting textures allows homeowners to express their unique style, blending urban sleekness with organic warmth. This fusion caters to diverse aesthetic preferences, offering a harmonious balance between boldness and serenity.
As these trends gain momentum, retailers are expected to offer a wide range of decor options catering to both bold urban and natural cottage aesthetics. This evolution in home decor reflects a broader cultural shift towards embracing diverse styles and personal expression within living spaces.
